Internationales Markentechnikum®

23th and 24th June 2011

Managers and businessmen are meeting in Geneva on 23th and 24th June 2011, for the 14th Internationales Markentechnikum, the Geneva conference on brand management, which, unlike any other conference, is devoted exclusively to the brand and the role it plays for the company.

Once a year, the conference presents analyses and answers to urgent problems concerned with the entrepreneurial management of brands. The Markentechnikum is totally geared to providing the participants with a logical chain of solutions which have been developed on the basis of experience in practice and have proven successful in day-to-day business.

The Geneva conference is an initiative of the Institut für Markentechnik and is not intended as an arena where a variety of competing concepts are presented. The insights gained and the practical recommendations for brand management are underpinned by presentations by academics and management reports from successful companies.