|
|
|
|
|
|
 |
|
|
|
Manfred Schmidt
Chairman, Institut für Markentechnik Geneva.
Former Chairman of the Board of Telefunken, Chief Executive Officer Thomson CE Germany, Vice President Thomson CE and Senior Executive Vice President Nokia CE Europe.
Main focus: strategic and operational brand management, international brand and sales strategies, architecture of multi-brand systems, distribution strategy, product and portfolio strategies, development and implementation of price and terms systems.
|
|
|
|
|
|
|
|
|
|
|
Director, Institut für Markentechnik Geneva.
Former Chairman of the Board of national and international companies, Vice President Product Management Nokia CE, Supervisory Board of Nokia Germany GmbH, Chairman of the Supervisory Board of Topcall International AG.
Main focus: strategic project management, brand resonance analysis, implementation strategies, coaching, time management, IT solutions.
|
|
|
|
|
|
|
|
|
|
|
Prof. Dr. Alexander Deichsel |
|
Director, Institut für Markentechnik Geneva.
Professor at the University of Hamburg. Developed the Sociology of Brands.
Main focus: understanding brands as systems of alliances, analyzing a brand’s clientele, providing Markentechnik-based expert opinions on brands for legal cases. Author of numerous essays and books on brands.
|
|
|
|
|
|
|
|
|
|
