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Institut für Markentechnik

Markentechnik Research

The Institute conducts its own research work which it uses to develop Markentechnik instruments and procedures for the analysis and management of brand systems.


Structured and functional research results are now available for the brand-relevant subsystems and their interactions. These include, for example, evaluating the pace of innovation, the correlation between product range and the strength of the sales force, and also brand architectural solutions.


Furthermore, the Institute is in permanent contact with specialists in all the relevant fields.


Recent publications in the trade press document the results of this international cooperation, as do the theoretical and empirical contributions that are published biennially in the “Jahrbuch Markentechnik” (Markentechnik Yearbook).


For more information, please contact us directly at

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