Profile

As an international business consultancy for strategic and operational brand management, the Institut für Markentechnik enables its clients to strengthen and consolidate their brands to achieve sustained profitability – especially under the conditions of today's fiercely competitive markets. The Institute's clients represent over 50 different sectors and range from family companies to large multinational corporations.

Consulting Portfolio

Seminars & Conferences

The Institute

The Institute stands for value-oriented and principle-based management. Strong brands rely on strong management performance. Decision-makers must have an intimate knowledge of the brands past performance and pursue a self-determined and evolutive strategy for the future. This is how successful brand systems can be handed down from one generation to the next. By following Markentechnik principles it is possible to put this process onto a secure footing.

The Institute

Board of Directors